What are Declare Labels?

“Sustainable”, “eco-friendly” and “green” are all well-known buzzwords, and on many occasions, as everyone also knows, companies do not have anything to back up their claims.

Without standardization, how can you choose between two products claiming to be “sustainable” and “green”? (One of the main reasons why we decided to obtain our B Corporation Certification.)

Declare is not a green claim or promise. It’s a transparency platform and product database that allows manufacturers to publicly ‘declare’ the ingredients of their manufactured product. Declare disclose what’s in our products as ingredient and nutrition labels disclose what’s in our food. However, instead of servings and calories, Declare basically answers three questions:

  1. Where does a product come from?
  2. What is it made of? (raw materials and final assembly locations, color-coded potential hazards and temporary red list exceptions)
  3. Where does it go at the end of its life?

However, unlike, food labeling, Declare is completely voluntary.

There are several driving forces pushing American manufacturers towards Declare. The USGBC through LEED v4 offers a credit to project teams using products with declare labels, a materials and resources credit on the Building Product Disclosure and Optimization: Environmental Product Declaration, which encourages architects and designers to use products and materials that show life-cycle information, especially those ones that have an environmental, economic and social impacts.  In addition to LEED, the Living Building Challenge, the world’s most rigorous proven performance standard for buildings, requires Declare labeled products in all their projects.

Falcon’s Hybrid technology, available in the North American market through Sloan, is a Declare certified product. Architects and designers ,like you, will not only get the most efficient water efficient fixture and lowest flush urinal in the market, but you will also be specing a product with full transparency, earning you maximum LEED points as well! A win-win!

Click here to access Sloan’s Declare Database.