Want to increase your competitive advantage? Commit to Sustainability

Given the current political landscape, people might be thinking that companies will abandon their commitment to sustainability. Top performing ESG (environmental, social, governance) or CSR (corporate social responsibility) organizations might have started doing good to be compliant with regulations, however, somewhere along the way, these companies discovered that sustainability was often also good business.

Voluntarily, companies started layering sustainability across their business strategies and brands. Sustainable practices such as goal setting, activity assessing, shareholder engagement and environmental, social and governance (ESG) information disclosure became integral parts of their core business. Overtime, these companies’ saw upticks in performance due to their renewed long-term strategies and ESG risk management approach. Investors took note of the financial opportunity, and sustainability has now become a competitive advantage.

Using business as a force for good is changing the corporate landscape, infiltrating the mainstream and reaching a tipping point. Last year, the Certified B Corporation community officially registered more than 2,000 B Corps around the world, and this momentum can not and will not be stopped.

Although globally there is still a long way to go, the good news is that your business can become part of this rapidly growing movement. According to a Bain & Company report, organizations should adopt the following recommendations to successfully achieve sustainability:

CEOs should lead by example

If senior leadership supports sustainability with visible actions, organizations will be more likely to fully capture its value. For Falcon Waterfree Technologies, our sustainable efforts improved our company’s vision and technology. (Learn more about our latest water conserving technology here)

Make a public commitment

To manage downside risk, engage proactively with your stakeholders. Public commitments help you stay on course during difficult phases.

Want to become a B Corp?  Contact us – We are here to help.  We sure have seen some great changes in our business through our certification process! 

Remember, sustainability is a journey not a destination. One step at a time we can all move forward together through greening our businesses and our facilities, we are here to help with both!