Welcome back! It is time for our Spotlight series. This space is reserved for highlighting all the great things our partners and customers are accomplishing worldwide. Being an International Company often comes with a lot of challenges. Differences in climate, culture, and political standpoints can stir away any initiative if not well addressed. In order to make a difference, we have to constantly ask questions and understand what a distinct territory and culture will entail when addressing water conservation.
With that said, not only are our distributors super important to our journey, but the Falcon International Family is ever so crucial as well. For that reason today, our spotlight will turn to Falcon’s West LA office. We are pleased to introduce you to Michelle Khalatian.
Let’s start with a small introduction. What is exactly your roll at Falcon and how did you get to where you are now?
I started working at Falcon in the Fall of 2000. My first roll with the company was in the R&D department. I worked alongside our VP of R&D and on many occasions travelled to Mexico to visit the factory where are urinals were being produced. It gave me great insight in what it takes to make 1 porcelain urinal from start to finish. Made me really appreciate the process and understand the challenges and timing of production. From there I transitioned into international distribution for Falcon. This is where I learned the ins and outs of getting product to and from our factories and to our distributors all over the world and eventually through the relationships that I established with our distributors, I then transitioned into business development. Now I’m responsible for the Latin American division.
Is water conservation an important issue in your region?
Yes, it’s important in different ways in different territories. Either because water scarcity is an issue or water conservation is a priority or simply that customers want the most efficient water saving urinal.
How does our products help you address your customer’s needs?
Falcon is known to be the world leader. We have the best urinal technology in the market and we have partners that offer great customer service.
Are there any sustainable initiatives your region is involved with?
Initiatives such as rebates offered by LADWP, for example, are non-existent in Latin America. Getting water agencies and other government agencies to support conservation initiatives is key. This is something that I would like to focus on in my region.
Our partner in Costa Rica is really the top example of corporate social responsibility and giving back to the community. Profits from the company go to fund an NGO, Proparques, which donates to the National Parks in Costa Rica. In 2013, they donated all the restrooms to the first Handicap accessible National Park- Carara National Park. I couldn’t be prouder of a partner. They are such a great example of dedication and commitment to saving water and doing good for their community.
Waterless urinals have been around in the market for at least 15 years now. In your opinion how has the industry changed and what improvements have occurred?
Yes, the industry has changed- 15 years ago it was Falcon and a couple other companies. Now there are many different technologies. Waterfree urinals are no longer the new kid on the block. They have become a core item in the urinal product line and will continue to be as new technological improvements become available. Stay tuned…