If you live on the west coast you are more than aware that a severe drought is upon us. Even though we are constantly being reminded of the situation, it can seem overwhelming to try to understand the drought in a broader prospective, even for us southern Californians. When we put together this map of the drought monitor, there was a certain “WOW” reaction here in our office.  We figured it was time to start a conversation and create awareness. Maybe with it, we can initiate a better, more mature relationship with the water that is available right now. Because the only way to understand the problem we have on our hands is to look at the data that surrounds us. Once the facts are straight, we can all work towards a problem solving solution – or at least try to.

When taking a step back and organizing the historic facts, it is clear that much of the American Southwest, has a history of mega-droughts that could possibly last for decades and even centuries (source: That is a pretty scary statement and a fact we sometimes ignore. How many times have we wished for a little bit of rain to cure a drought? Or thought to ourselves “maybe next month it won’t be too bad”? The problem here is that these mega-droughts aren’t predictions, they are a part of our history. And may just be a constant reality, not a temporary condition. With that said, it is about time we prepare for a drier California, one without healthy rainfalls.

Drought is always an opportunity to initiate clarification. The main issue we face, isn’t really the drought itself and the geological history of the State of California. Our perception of water use and origin is the real problem. As important as water is to us, it is extremely easy to assume that our supplies are both reliable and plentiful. In spite of that, with recent changes that does not seem to be the case. Not only do we have to use less water in our day-to-day life, but we have to think of becoming more water efficient. It takes time, and a little bit of understanding. Nonetheless, we are in this together and working as a team is definitely more worthwhile than working solo!

In the next couple of weeks we will be introducing a few ways and opportunities to change the way we use our water. It takes more than just a waterless urinal, it requires full force. We are just one piece of the puzzle after all.

If you want to read more about the drought, we have a Flipboard magazine with relevant news articles published in the past few months. Visit us here to read more.